STEPS TO THE HOME SELLING PROCESS

Establish your goals with the sale of your home.

Discuss market activity for pricing, terms and conditions. Suggest cost effective and staging improvements that increase your value.
Complete detailed listing agreement and property disclosure statement.
Compile all pertinent documents: title / survey / assessment / zoning / mortgage / permits / measurements / community info.
Organize final photos/videos for best visual impact. Erect professional signage. Secure MLS key box.
Upload your detailed info to the Victoria Real Estate Board / Multiple Listing Service www.realtor.ca / Matrix www.victoriamls.ca / DFH Website www.dfh.ca / Friese & Moore Website www.frieseandmoore.com / Kiosk at Hillside Mall.
Hold Open House for Cooperative Sales Reps and prospective buyers to readily inspect.
Keep you, the Seller, informed as to feedback by agents and buyers.
Keep you informed of changes in real estate/money markets and potential affects on the sale of your home
Screen and pre-qualify buyers
Represent you in the presentation of all offers negotiating favorable terms and conditions until an acceptable contract has been secured for the sale of your home
Follow up with buyers through their agent after a contract has been accepted, to ensure timely removal of all conditions
Explain the closing procedures and estimate the related costs you can expect to incur when the sale of your home is finally completed
Keep you informed regarding the process of the transaction
Assist you regarding legal or notary services, etc.
Assist the completion and possession process with delivery of documents, keys, etc.

DFH Real Estate is Southern Vancouver Island's largest independent real estate company. Since 1960, DFH has helped more families find homes in Victoria than any other firm.

One of the many reasons for this long standing success is the adoption of "The Golden Rule" policy. The ongoing conduct of the real estate agents at DFH has cemented this widespread reputation for fair dealings on all levels. DFH has grown over the years to incorporate the main office in Victoria as well as offices in Sidney, on the Westshore, in Shawnigan Lake and our kiosk location at Hillside Mall. There are upwards of 150 salespeople in the DFH organization.

DFH Real Estate is owned and managed by three long time DFH members who believed in the company so much that they bought it! Day to day operations are managed by Mike Nugent. He has long been a proponent of continuing education, adaptability to change and of community involvement within the Real Estate industry. His guidance and mentorship are at the forefront of the DFH success story.

AGENCY RELATIONSHIPS

When real estate professionals work with sellers and buyers, "agency" relationships are established. As you start working with us, please ask for a clear understanding of the current agency laws. There are four kinds of agency relationships:

Seller's Agent

A "seller's agent" represents the interests of the seller and has a fiduciary responsibility of loyalty, confidentiality, care, skill and disclosure to the seller. As your Real Estate Advisors, we work to assist you (the seller) in locating a buyer and in negotiating a transaction suitable to your specific needs.

Buyer's Agent

A "buyer's agent" represents the purchaser only. All information from both the buyer and the seller remains in confidence and offer details are exchanged only between those representative agents. In Victoria we offer your home to over 1200 agents and their prospective clients.

Dual Agent

A "dual agent" represents both the buyer and you (the seller) during the home buying process. The dual agent has a fiduciary responsibility to both seller and buyer and must act in the best interest of both parties. Impartiality is key. No personal information or motivation can be disclosed on either side. This commonly happens when prospective buyers call on one of our ads, come through our open houses or view your home online.

No Agency

This occurs when you are being shown a property by the seller's agent for example touring an Open House at a new condo project. The Realtor still has a legal and ethical duty to provide you with accurate, honest answers to your questions.

UNDERSTANDING MARKET VALUE

Market-sensitive pricing is the key to maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property's value, based on:

Location, design, amenities and condition
Availability of comparable (competing) properties
Economic conditions that affect real property transactions

Factors that have little or no influence on the market value of a house include:

The price the seller originally paid for the property
The seller's expected net proceeds
The amount spent on improvements

The impact of accurate pricing:

Properties priced within market range generate more showings and offers, and sell in a shorter time period

Properties priced too high have a difficult time selling

PRICING YOUR HOME

An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price.

A Comparative Market Analysis considers similar properties that:

Have sold in the recent past - This comparison process shows us what buyers in this market have actually paid for properties similar to yours.
Are currently on the market - These are properties that will be competing with yours for the attention of available buyers.
Failed to sell - Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

DANGERS OF OVERPRICING

An asking price that is beyond market range can adversely affect the marketing of a property.
Fewer buyers are attracted, and fewer offers received.
Marketing time is prolonged, and initial marketing momentum is lost.
The property attracts "lookers" and helps competing houses look better by comparison.
If a property does sell above true value, it may not appraise and the buyers may not be able to secure a loan.
The property may eventurally sell below market value.

"PRICES"

Poem by John Ruskin (1819-1900)

It's unwise to pay too much. But it's worse to pay too little.

When you pay too much, you lose a little money, that is all.

When you pay too little you sometimes lose everything, because the thing you bought

was incapable of doing the thing it was bought to do.

The common law of business balances prohibits paying a little and getting a lot.

It can't be done.

If you deal with the lowest bidder it is well to add something for the risk you run.

And if you do that, you will have enough to pay for something better.

There is hardly anything in the world that someone can't make a little worse

and sell a little cheaper-

and people who consider price alone are this man's lawful prey.

OUR MARKETING HAS BEEN SPECIFICALLY DEVELOPED TO PROVIDE YOU WITH THE HIGHEST NET DOLLAR AMOUNT POSSIBLE

BUDGET

SALE PRICE                                         __________________________

MORTGAGE BALANCE                       __________________________

MORGAGE DISCHARGE                    __________________________

LEGAL SERVICES                               __________________________

COMMISSION                                       __________________________

HST                                                      __________________________

MOVING                                                 __________________________

OTHER                                                  __________________________

NET                                                    __________________________

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